Welcome to 100 Watts Ent.

Some things are built out of passion. Others out of purpose. 100 Watts Ent. was built out of both.

Founded by Alex Reid, 100 Watts Ent. is more than a record label — it's a full-spectrum creative enterprise. A brand rooted in authenticity, driven by vision, and committed to delivering real culture through music, merchandise, and beyond. From day one, the mission has been clear: build something that lasts, something that means something, and bring the right people along for the ride.

Introducing Al Deezy

Every movement has a first voice. Ours is Al Deezy — the first artist signed to 100 Watts Ent. and a true embodiment of what this label stands for. Raw talent. Undeniable energy. Music that hits different because it comes from a real place. Al Deezy isn't just an artist on our roster — he's a cornerstone of what we're building, and this is only the beginning of his story with us.

Thank You — From the Bottom of Our Hearts

To every single person who has purchased a download, supported a release, or simply believed in what we're doing — thank you. You didn't just buy music. You invested in a vision. You showed up before the spotlight, and that kind of loyalty doesn't go unnoticed or unappreciated.

You are the reason 100 Watts Ent. keeps pushing. Your support fuels every release, every product drop, every new partnership we bring to life. This brand exists because of people like you.

What's Coming

We're just warming up. 100 Watts Ent. is expanding — more artists, more music, more merchandise, and a growing portfolio of products and brand collaborations that reflect the premium, culture-forward identity we've built from the ground up. Whether it's exclusive drops, lifestyle brands, or new digital experiences, we're committed to bringing you something worth your time and your trust.

Stay plugged in. The best is ahead.

With gratitude and respect,
Alex Reid
Founder & Owner, 100 Watts Ent.